I recently bought some items online, which arrived on time and as expected. The products appear to be of good quality and at a reasonable price. All satisfactory and as a bonus there was a card inside the package.
![communication card](https://paolopelloni.com/wp-content/uploads/2021/01/marketing95-723x1024.jpg)
It is a good communication idea that can get them more reviews, I do the same for my video courses, in particular for those on marketplaces, where the competition is greater, and the opinion of other customers can make a difference in the buying decision. In addition to this, it is certainly a positive gesture of attention towards the customer. Unfortunately, however, it seems to me that the last step is missing to get it completely done (100%).
![](https://paolopelloni.com/wp-content/uploads/2021/01/marketing95_1-1024x145.jpg)
Later on the card I read that someone wants to “…PERSONALLY thank me…”, except that someone turns out to be a rather impersonal team that signs it.
The statement on customer satisfaction is then reiterated in several languages including Italian.
![](https://paolopelloni.com/wp-content/uploads/2021/01/marketing95_2.jpg)
This says “To our German friends, thanks…”.
Let me point out that I place the order on an Italian market place, from an Italian account and shipped to Italy.
Albeit I don’t see anything wrong in thanking Germans customers if they buy their products, it really doesn’t feel it was meant for me.
Thought 1. It was a product originally for the German market, that it was eventually shipped to Italy. Negative perception: it was not really for my market.
Thinking twice it’s unlikely. Why bothering writing all the other languages, or why not writing the whole card in German?
Thought 2. It’s a superficial copy and paste translation. They wrote the German version and then automatically translated it in French, Spanish and Italian without bothering to change who is addressed to. Negative perception: poor attention for a message which should be about ATTENTION to customers.
It’s not the first time. A tea producer who claims that its leaves are freshly packed included a card with a promotion that was expired by 6 months.
Communicate more with your customer is (almost) always a good idea. Mind that your communication should be done properly and thoroughly.
Photo by Mike van Schoonderwalt from Pexels
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