by Paolo | 15 September 2015 | Blog, marketing, sales
Some time ago Seth Godin wrote an interesting post about what people want. I always kept it in my hot list of “stuff to review and make sure I do something with it”. Recently it made his way in a refocussing project of a customer. In the process I worked with them to...
by Paolo | 7 September 2015 | Blog, Public speaking, sales
Elevator Pitch, you heard it before. Is it really important or a myth? Even if you use the stairs I believe it’s worth developing one. The idea behind it, is being able to explain people what you do, quickly, in an interesting way. This is something valuable and...
by Paolo | 26 August 2015 | Blog, Public speaking
An image is worth 1000 words, even in presentations. It’s not the first I talk about images for a presentation. Now, to use pictures the first thing you need is… pictures. A camera is a great starting point, no kidding. Many times I preferred to shoot them...
by Paolo | 25 July 2015 | Blog, Public speaking
Did you spend a great effort in preparing a presentation and then the outcome was unsatisfactory? It could be that you addressed only the “heads” of your audience but you missed their “guts”!
by Paolo | 14 June 2015 | Blog, sales
A few years ago, my family and I relocated to the United Kingdom. The evening before we slept in a hotel not too far from our new house. It’s called Travelodge, and as you may already know, it’s a cheap – sorry – cost-effective, solution. No “frills” to...
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