by Paolo | 19 January 2021 | Blog, Paolo's Corner, sales
In a recent interview I was asked my 3 important words for 2021. It was inevitable to pick something affected by the pandemic emergency and how this affects the context I am normally talking about: communication, sales and marketing. Here is Paolo’s Corner #9...
by Paolo | 27 July 2020 | Blog, eLearning, sales
Learn how to make and deliver successful webinars. For years, webinars have been a new form of highly effective communication since they allow you to reach large audiences with low costs by reducing distances and optimizing people’s productivity. If their...
by Paolo | 14 July 2016 | Blog, sales
Probing is a crucial skill for any successful salesperson. Frankly questions are always handy, with a customer, a supplier, in a job interview or in a meeting. Even in a lift, to break the ice and avoid reading the same emergency instructions! Some things do not work...
by Paolo | 14 February 2016 | Blog, sales
In business we talk cool. With the right mood, we target market share with the on going activities. To keep the trend positive, executives happy and the firm a leader. It’s obvious that in this fashionable delirium of words we cannot say pissed off customers....
by Paolo | 15 September 2015 | Blog, marketing, sales
Some time ago Seth Godin wrote an interesting post about what people want. I always kept it in my hot list of “stuff to review and make sure I do something with it”. Recently it made his way in a refocussing project of a customer. In the process I worked with them to...
by Paolo | 7 September 2015 | Blog, Public speaking, sales
Elevator Pitch, you heard it before. Is it really important or a myth? Even if you use the stairs I believe it’s worth developing one. The idea behind it, is being able to explain people what you do, quickly, in an interesting way. This is something valuable and...
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